There are bike shops and then there are bike shops!
Once upon a time bike shops sold bikes, nowadays they sell a lifestyle. That’s why, in order to attract more customers, bike shop designers need to create a space that even non-cyclists would love.
Everything needs to be visually appealing, the use of bright colors and inspiring images can really help bring products and experiences to life.
So whether the primary concern of your customer is maximum speed or the color of the super cute helmet, you need to make sure your bike shop design, is inspiring and will get people on bikes, to stop and shop!