Color Psychology Secrets
The Amazing Ways Color Can Influence Shoppers
Selecting the basic color scheme for your new store or upcoming store makeover, sounds pretty straightforward. All you have to do as a store owner is select your favorite color, similar to how you choose a new sweater or shirt when going shopping, and that’s it - you come back home happy and eager to wear your recent purchase.
So simple right? Well, turns out it’s not that simple…
Color can be everything to a successful store, because the color surrounding shoppers while being in the store can influence whether they make a purchase or leave the store after a few minutes, empty handed.
Did you know that every color conveys a different feeling to your customer?
Color is one of the most powerful methods of design and various studies have shown that shoppers choose what they buy based on color - it can account for up to 85% of the reason people buy one product over another.That’s why it’s super important to understand how Color Psychology works and consider how your customers will subconsciously interpret your use of color.
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