How To Use A Focal Wall To Increase Profitability
The feature wall, also known as a focal wall, plays an important role in business. When done right, this critical element of visual merchandising has the power to boost foot traffic, introduce new products, re-awaken interest in older items, and increase profitability for your store.
Essential Tips for Feature Wall Design
Visual merchandising introduces your products to shoppers. If done right, it can entice the customer to check out items, providing the opportunity to learn more about the product and offering interaction that can help improve sales conversions. When creating a feature wall’s design, certain techniques can take the overall presentation from average to outstanding.
Stuck for feature wall ideas? Stick to a few basic design tips ideal for visual merchandising that work easily with all types of products and display spaces:
• The central point for the focal wall: Have a single focal point on the wall that immediately draws attention. It may be a graphic, large mirror, new product or even the store’s logo.
• Rule of three: Group items in threes or other odd number combinations; three shelves, three waterfalls, three related products.
• Rely on a theme: Themes tie your visual merchandising story together. The feature wall should present and/or introduce the theme clearly.
This can be done by highlighting a new product, focusing on a brand, or spotlighting a season. In addition, never forget the importance of lighting in relation to visual merchandising. Spotlights and accent lighting can increase the impact of the feature wall. If it's too dim or dark, customers won’t be drawn to it.