877-240-6149
877-240-6149
call 877-240-6149
FREE SHIPPING* on orders over $500 (excluding shelves and Oversize items) OR  15% DISCOUNT on large orders  Learn more >>

Holiday Store Prep: How Retailers Should Get Ready For Their Biggest Sale Of The Year

As the calendar year begins to wind down, the holiday shopping season gears up. Now is the time to prepare for what typically are the biggest sales of the retail year. Holiday store prep is more than just stocking the “it” item of the year. It’s a series of steps that are essential for a successful holiday season.

Plan for Extra Employees and Training

The holiday season typically draws the largest crowds, in particular, on Black Friday. Retail stores of all sizes need to be prepared to serve the larger-than-average crowds, and that often means adding employees and extra training. Extra help to run checkouts, work the gift-wrapping station and to keep shelves stocked is critical.

Holiday Store Prep: How Retailers Should Get Ready For Their Biggest Sale Of The Year   As the calendar year begins to wind down, the holiday shopping season gears up. Now is the time to prepare for what typically are the biggest sales of the retail year. Holiday store prep is more than just stocking the “it” item of the year. It’s a series of steps that are essential for a successful holiday season.   Plan for Extra Employees and Training The holiday season typically draws the largest crowds, in particular, on Black Friday. Retail stores of all sizes need to be prepared to serve the larger-than-average crowds, and that often means adding employees and extra training. Extra help to run checkouts, work the gift-wrapping station and to keep shelves stocked is critical.

Holiday Store Prep: How Retailers Should Get Ready For Their Biggest Sale Of The Year

Photo by Heidi Sandstrom. on Unsplash

All employees working the floor, during the biggest sales or any time of the year, must know how to direct customers to items and be able to answer questions regarding merchandise. In addition, all employees need to know store policies, especially any regarding doorbusters, one-day sales and seasonal specials. Plan to hold a short meeting before each shift to go over promotions and event details.

 Well-Stocked Inventory

Stock up early on your top-selling merchandising and items spotlighted in pre-holiday ads. Beyond merchandise though, don’t forget stocking inventory on items such as gift cards/envelopes, bags, boxes and gift-wrapping supplies if your store offers that service.

 Pre-Holiday Cleaning and Display Planning

Start in the stock room, cleaning and clearing space to receive the higher volume of merchandise arriving pre-holiday sales. Keeping this area clean and organized will save time and hassles later. Clearly label boxes so associates can easily and quickly locate items.

 On the sales floor, holiday store prep has to include a thorough cleaning — from making sure the windows are smudge-free to removing carpet stains and replacing broken display fixtures. Order new slatwall accessories early along with any additional fixtures needed to create an eye-catching front window or an interactive seasonal display. Rely on professional planning assistance so your holiday displays hit the mark and really shine.

 Don’t Let Marketing Slide

In conjunction with the physical preparations taking place in-store, stay engaged with your pre-holiday marketing prep. From keeping active on your social media accounts to “holiday-izing” your website, it’s all part of the game plan to be ready for the biggest retail time of year. Add holiday guides to your website, update in-store signage to announce special events/promotions/sales, and don’t discount the power of traditional email marketing. Got a store app? It’s the perfect time to promote it.

Choose Day(s) for Doorbusters

Shoppers expect doorbusters, but many stores have taken this technique past the point of effectiveness by offering too many, and it can be confusing to the consumer. Choose your day(s) for doorbusters and prep early — establishing eye-catching displays that are well-lit, easily accessed and with signage that clearly details the doorbuster special deal. If the doorbuster is only “while supplies last,” state that so shoppers know they can’t get a raincheck.

Prepare to Open All Checkouts

It seems basic, but it’s crucial — be prepared to have all available checkout areas open and functioning properly. Create queues and consider having an employee on hand to direct traffic, interact with shoppers waiting in line, and have all checkout personnel on their game. This means fast, accurate and friendly service.

The busiest shopping days of the year are never easy, but your store will reap the benefits of early preparation — both in sales and satisfied customers who will make return visits.


 

 Sources

 https://www.udizine.com

 https://www.udizine.com/get-inspired/free-planning-consultation-service

 https://www.instoredesigndisplay.com/blog/biggest-sales-of-the-year-best-holiday-sales-retail-sales-tips

 https://www.thebalancesmb.com/surviving-the-retail-rush-2890281

 https://beeketing.com/blog/holiday-marketing-guide

 https://www.digitalcommerce360.com/2018/06/29/how-retailers-can-prepare-for-the-2018-holiday-season