Beauty Salon – Palo System
You don’t need a lot of space in order to create your very own salon retail area. All you really need are a few strategically placed shelves or better yet a wall shelving unit, that is accessible to customers and located next to a high traffic area of your salon. A great place would be next to the reception desk where customers immediately notice the products before talking to the receptionist
Keep all products at eye level. Why at eye level? Since eye level is buying level! Retailers have been using this technique for decades and know for a fact that the prime eye-level shelves result in maximum profit – and that’s exactly what we plan to achieve!
It’s important to provide plenty of guidance by adding shelf and labeling signage and by providing free advice in order to reduce their feeling of confusion.