Founded in London’s East End in 1908, Lee Cooper has a rich history spanning over a century, establishing its iconic status as the Original British Denim brand. From humble beginnings in workwear, our brand has become known as a global style innovator and the go-to-denim for legendary British rock ‘n’ roll bands. Working with such a classic brands is always a challenge but one which UDIZINE embraces. Keeping true to the Lee Cooper brand and its popular a trendy style we were able to push the brand comfortably forward while supporting the brand in the retail setting.