You are your own brand
Back in the day when a gym or fitness facility opened up, the owners usually found themselves dedicating more time to marketing and running the place as the best way to insure their financial success. We all want to feel unique, special, and ahead of the curve and we often do this by wearing a T-Shirt or garment from a recent visit to another country or possibly a restaurant/bar and yes, even a gym. Times have changed, and nothing emphasizes our uniqueness more than the branding created by mom-and-pop businesses.
Meld the desire for personal uniqueness and the new approach to merchandising and you get an added source of revenue which equals success.
Case in point – Smart Barre TX
Smart Barre is now their own brand and how better to feature the brand than to create its own retail within the studio itself, featuring top workout gear and Smart Barre branding, all displayed with the UDIZINE signature Palo System.
But Smart Barre have managed to grow to a respectable mom-and-pop operation with 5 locations in San Antonio and Fort Worth.
Palo allows for limitless possibilities in featuring clothing and accessories because every component is entirely adjustable to any height.
All hangrails and shelves can be adjusted with relative ease for a completely unique look.
Be your own brand + UDIZINE modular fixtures = Success.